our team

The Rebelles team brings 20 years experience to clients around the globe, as strategic practitioners in consumer research, communications and marketing.

We have provided strategic guidance and direction to senior stakeholders on a host of B2B and B2C initiatives including corporate strategy and communications, brand strategy development, consumer path-to-purchase models and product innovations.

Gayle Lunn Rebelles Research partner

gayle lunn


Kirsten Weagle Rebelles Research partner

kirsten weagle



GAYLE has built her career on exploring new perspectives. She has developed insights from many different angles as both a client and agency practitioner in consumer research, communications and marketing.

“Unlearn something daily.” – Alan Watts

Over the past two decades, Gayle has influenced brand and program development as a VP of Qualitative at Ipsos, and through strategic roles at digital and creative agencies working with Bell, Molson, Sobeys, Unilever and Tangerine.

Gayle has a passion for writing music and 'ripping lines' on some of the best ski hills in the country. She can always find fresh powder in July… somewhere.

KIRSTEN is a creative planner and strategist, finding ways for brands to connect with diverse audiences.


She started her career on the creative side of advertising as a writer for a boutique agency in the UK and went on to become VP, Director of Client Services for MacLaren McCann Vancouver and VP, General Manager and Director of Strategic Planning for Cossette.


“If they give you ruled paper, write the other way.” 
– Juan Ramón Jiménez

Kirsten has a passion for animals, graphic design and all things outdoor. When not volunteering, she can be found kayaking and bike joring with her favourite canines.