GAYLE has built her career on exploring new perspectives. She has developed insights from many different angles as both a client and agency practitioner in consumer research, communications and marketing.
“Unlearn something daily.” – Alan Watts
Over the past two decades, Gayle has influenced brand and program development as a VP of Qualitative at Ipsos, and through strategic roles at digital and creative agencies working with Bell, Molson, Sobeys, Unilever and Tangerine.
Gayle has a passion for writing music and 'ripping lines' on some of the best ski hills in the country. She can always find fresh powder in July… somewhere.
KIRSTEN brings 20 years experience to the team as a creative and strategic professional.
She started her career on the creative side of advertising as a writer for a boutique agency in the UK and went on to become VP, Director of Client Services for MacLaren McCann Vancouver and VP, General Manager and Director of Strategic Planning for Cossette.
She's now inspiring and developing digital and content strategies for revolutionary new industries, from cannabis to blockchain.
“If they give you ruled paper, write the other way.”
– Juan Ramón Jiménez
Kirsten has a passion for animals, cryptocurrency and all things outdoor. When not sourcing masternodes, she'll be kayaking and bike joring with her favourite canines.