Every day we inspire new ideas through agile intelligence-gathering that's engaging, fast and cost effective.
Imagine having access to, and being able to action, up-to-the-minute customer feedback and information automatically. Business decisions can be made consistently and strategically based on relevant and current data.
Not only does our technology and unique process reduce the cost of extracting insights, but many marketing, sales and/or operational costs are also reduced or eliminated
VIRTUAL FOCUS GROUPS
Dynamic group discussions using a video-enabled, web-based platform and a telephone conference bridge.
Deep, emotional insights surface readily. Because people can’t ‘look around’ and see how others are reacting , emotions and reactions are often revealed more truthfully, more quickly and more deeply.
A natural environment – not a board room. People can participate from their own environments where they tend to feel more relaxed and confident.
Less group think. Participants tend to feel more comfortable sharing their opinions and are more likely to articulate the ‘why’ of a feeling even when opposing opinions are offered.
Get creative about how groups are segmented - by attitude, opinion or behaviour , not just location. We can easily conduct groups with participants across multiple provinces, or countries, simultaneously.
Integrate probes or questions into the group naturally, without having to interrupt and disrupt the flow of the conversation. (No more knocking on doors to pass notes, simply text the moderator!)
Never miss a group. Group recordings can be streamed at a later date.
Enjoy cost savings. Facility fees and travel costs are eliminated.
ONLINE BULLETIN BOARDS
Immerse people in their experiences. Participants log onto an online platform and answer questions, and complete activities, on their own time over a couple of days.
Asynchronous so participants can log on and complete the activities at times that suit them the best, often desirable for business-oriented groups.
Device-independent so participants can complete questions and activities from a desktop, laptop, tablet or smartphone, as desired.
Social media style posting means that the requirement to post comments or upload images are familiar activities for most.
Private and shared activities enables participants to respond to both open- and closed-ended questions privately, and without bias or influence, before having their responses shared with the group.
Diverse geographical locations. Simultaneously. Segment groups by attitude, opinion or behaviour , not just location. We can easily conduct groups with participants across multiple provinces, or countries, simultaneously.
Robust data due to their extended duration (activities are open over a couple of days, rather than a specified couple of hours). Participants have time to incubate ideas and consider their responses.
More agile with the ability to revise activities as participants reveal more about themselves through their responses.