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Rebelles
§ 01Strategy & Consumer Research — Canada

FINDINGCLARITY.

Using strategy and consumer research, we find ANSWERS TO EVEN THE KNOTTIEST PROBLEMS.

LET'S START UNRAVELLING
The issue begins below
On the practice

Rebelles is a small but mighty strategy and research consultancy, whose two partners have a combined 40+ years of experience. You will always be dealing with an expert, and owner of the business, on every one of your projects.

The partners

  • Black and white photo of Gayle Lunn, partner at Rebelles research and strategy

    Gayle Lunn

    PARTNER

  • Black and white photo of Kirsten Weagle, partner at Rebelles research and strategy

    Kirsten Weagle

    PARTNER

Meet the partners
§ 02

OUR SERVICES.

Contents — three disciplines
01

Research

Qualitative & Quantitative Research

What do we need to learn?

  • 01.1One-on-One Interviews
  • 01.2Online bulletin boards
  • 01.3Group discussions
  • 01.4Workshopping
  • 01.5Online surveys
02

strategy

Strategic Frameworks

What frameworks will help us make winning decisions?

  • 02.1Corporate purpose
  • 02.2Brand strategy
  • 02.3Brand positioning
  • 02.4Creative strategy
  • 02.5Customer journey mapping
  • 02.6Persona profiling
03

Innovation

New and Useful Ideas

What actions will have the greatest impact?

  • 03.1Process, product, service innovations
§ 03

OUR APPROACH.

In five movements — wide to distilled
01

Kids are masters at asking 'why'.

ASK AND LISTEN WELL.

So are we (although we're not quite so direct). Listening successfully to what comes back requires focus, patience - and genuine, unrelenting curiosity.

02

Within vast amounts of data hide beautiful patterns of all kinds.

SEEK ELUSIVE PATTERNS.

With an open mind, we explore the edges and locate the often-unexpected shapes that can pop up and reveal meaning.

03

We like to keep things on a low simmer.

DISTILL. AND THEN DISTILL MORE.

An observation becomes a finding which then becomes an insight, only when you keep boiling things down to the crispy bits.

04

Insights are MORE THAN just interesting and nice to look at,

BRING INSIGHTS TO LIFE.

People need to know what to do with them. We work hard to creatively arrange them into memorable themes so they align with opportunities, capabilities and of course, results.

05

THE BEST WAY FORWARD SHOULD ALWAYS BE AS INTUITIVE AS IT IS LOGICAL.

LOVE YOUR RECOMMENDATIONS.

We challenge ourselves to produce clear outcomes that we know our clients can embrace and use immediately.

…to the crispy bits.

§ 04

Industry experience

See the full experience →
The back cover

Using strategy and consumer research, we find ANSWERS TO EVEN THE KNOTTIEST PROBLEMS.

LET'S START UNRAVELLINGinfo@rebellesresearch.com

Find us

  • Smithers, BC | (250) 847-1566
  • Toronto, ON | (416) 795-2664
  • Halifax, NS | (902) 818-4039