DISCIPLINE. CREATIVITY. AND A LOVE OF THE UNEXPECTED.
We are Rebelles.
Every day we help new and evolving businesses uncover new truths. We help clients transform an understanding about brands, customers and marketplaces into powerful new opportunities.
How do we get there? As a dedicated partner and extension to your team. We apply logic and creativity to every aspect of our work - from project design, to participant engagement, to delivering memorable and actionable findings.
With more than two decades of experience in research, strategy and communications, we've helped more than a few clients leave their mark.
Let us help you leave yours.
DEVELOPING YOUR UNIQUE ID
Every brand has its own fingerprint. Do you truly understand what makes your brand valuable to your customers and differentiated from your competitors?
THE RIGHT TIME THE RIGHT PLACE
Good marketing starts with a good blueprint. We develop everything from broad marketing strategies to targeted digital and communication plans.
TELLING MEMORABLE STORIES
People remember stories. We develop communications, collateral and infographics designed to inspire, inform and motivate.
UNCOVERING NEEDS AND TRUTHS
Understanding your market and what matters to your customers is crucial to connecting with them. We offer a range of research services to uncover meaningful insights.
We collaborate with regional, national and global clients across a wide range of categories.
Uncovering purchase triggers, journeys and key drivers for current and future consumer behaviour
Mapping the journeys of patients, caregivers and health care professionals to identify gaps and propose solutions
Defining areas of white space and creating frameworks for understanding category, brand and consumer
Aligning products, services and innovation with evolving expectations and values of customer segments
Infusing the narratives of stewardship and sustainability in ways that matter to stakeholders and the general public
Articulating the meaning and value of a cause, through the lens of donors, sponsors, partners, and general public
Working with Rebelles was a breath of fresh air: calm, clear, clever and truly accommodating. Because of their work we saw ourselves in a new light in ways that helped us truly define our north star. They masterfully stickhandled the project with its many moving parts and got us to the finish line. We are now MakeWay (formerly Tides Canada) and couldn’t be here without their brilliant accompaniment.
As an 84 year old organization, making any meaningful change to your company's DNA is a very significant undertaking. Changing something as foundational as our purpose (our why), and our entire brand identity, required a unique partner to ensure we got it right. With a combination of deep insight, expert guidance, and bold thinking, Gayle and Kirsten from Rebelles Research were exactly the right partners for the job.